Bad Corporate culture, or a handy reminder? At least the customers should know about this, and have the option to “opt-in” to this “service.”
– Using data to predict a woman’s pregnancy, Target realized soon after Pole perfected his model, could be a public-relations disaster. So the question became: how could they get their advertisements into expectant mothers’ hands without making it appear they were spying on them? How do you take advantage of someone’s habits without letting them know you’re studying their lives?
http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html
