http://www.nvnews.net/cgi-bin/archives.cgi?category=1&view=3-03#1046754998


The 0.13u aim really blew up in their face it seems. They aimed for extreme 
clockrates to live up to their 0.13u hype and get back the "speed king" 
status but had to design a central vacuumcleaner fresh air from outside is 
very good cooling) to achieve it, and now yelds turn out too low.

I can guess they didnt go for a mainstream FX 0.15u card before the great 
FX ULTRA came out since it would dissapoint.


The excerpt volt provided
http://217.8.136.112/root/omg_3dcards/GFFX_0.15u/15u.mp3
is very interesting (and convenient). Its funny too though, he mentiones 
things like:

00:54
"dissapointed with how long it took to get FX to market"
no kidding.

01:02
"arms around 0.13 challenge"
and a challenge it was, even nvidia couldnt make it. I'm glad they tried 
that leap though.

01:05
"clever things we did,  was dedicated our lowest end GFFX, mainstream, that 
is likely to have an opportunity of tens millions a year, target that chip 
to 0.15u because of huge amounts of capacity"
wow, great idea! ATI are good at keeping market secret to themselves, so 
they get a head start of over half a year, and nvidia didnt get it until 
now. Why didnt we see a .15u FX until now, well because then they'd loose 
their face. They've lost more today.

01:40
"0.15u on bottom, 0.13u on top, I tink, I tink that makes sence"
sounds like a politician. he goes on:

"you want your highest performance technology to be the highest performance 
technology..."
omg, here he preaches to the converted.

"...and mainstream will require millions of millions of chips ... in a very 
short period of time, my expectations is we will have a tenfold advantage 
when it comes to number of units and marketplace"
Using ATI's success when they are lying down, good they've learned?



Don't you love marketing monkeys? Are "the people" really this stupid so he 
feel comfortable saying this? A pity.

Call me biased, but there is no mercy here. If they fail, and do this "damage 
control" I get pissed off. its so cheap. The incredibly noisy "cooling 
solution" pisses me off even more, I hate noisy computers. High-poly tech 
demos that has nothing on real games also pisses me off.


I wish everybody was more critical to hype, marketing monkey speeches and 
companies damage control.


If they could only make a watercool-ready GFFX (with both ram and gpu under 
same aluminium block or something), Im not confident on AITs drivers.